MILLIONS OF MOMENTS

Strategic Plan 2021 through 2025

Musicians On Call (MOC) is proud to share its 2021 Strategic Plan that will guide its mission for the next five years.

To begin this new chapter, MOC celebrates its biggest milestone in MOC history, crossing the threshold of delivering the healing power of music to 1,000,000 patients, families and caregivers nationwide! MOC is also building an all-new platform and program delivery model that will allow MOC to dramatically expand its reach over the next decade and beyond.

Musicians On Call embarked on the process for developing our 2021-2025 Strategic Plan by first creating a Strategic Planning Committee of select volunteers, donors, current and former Board members and MOC staff to collaborate and contribute to the creation of this plan. This Strategic Planning Committee reviewed input from more than 500 individuals representing diverse constituencies and evaluated background information on MOC including historical data, program information, trends and financial information. From the committee’s discussions, four strategic priority areas were defined from Musicians On Call’s mission, vision and values.

Now finalized, Musicians On Call has developed staff teams to ensure that the plan is actionable, with measurable objectives and supporting action items, as well as resource implications, accountability and deadlines.

LEARN MORE ABOUT OUR STATEGIC PLAN

Take a deeper look at how Musicians On Call plans to evolve over the next five years to deliver the healing power of music to more patients, families and caregivers nationwide.

STRATEGIC PRIORITY AREAS AND GOALS

BUILD BRAND AND COMMUNICATIONS

Enhancing external communications and building the Musicians On Call brand.

♪ Enhance communications with key constituencies.

♪ Connect with more influencers, including diverse artists of varying genres and followings.

♪ Build the Musicians On Call brand to become more recognizable nationally.

♪ Visibly model diversity and inclusion in our communications and branding.

GROW PROGRAMS

Continue program expansion to meet the growing needs of patients, families and caregivers.

♪ Implement the cutting-edge portal to transform in person and virtual program delivery.

♪ Expand in-person and virtual visits domestically and outside of the U.S.

♪ Explore opportunities for other program services, including earned revenue.

♪ Maintain the highest quality, safety and personal connection in all programming.

DEEPEN RELATIONSHIPS

Grow partnerships and fundraising to ensure sustainability and expand the reach of Musicians On Call.

♪ Enhance fundraising with a long-term relationship-based approach that builds community.

♪ Further utilize data to deepen relationships and improve success.

INCREASE DIVERSITY AND INCLUSION

Ensure that diversity and inclusion are integral to the culture of Musicians On Call.

♪ Develop and implement a diversity and inclusion plan, with benchmarks for diversity in communities served, board, staff and volunteers.

MISSION

Musicians On Call brings live and recorded music to the bedsides of patients, families and caregivers in healthcare facilities.

VISION

A world filled with the healing power of music.

VALUES

Community: The strength of our team and the people we work with to achieve our mission is our highest priority.

Excellence: We strive for the highest quality in everything that we create.

Compassion: Everything we do will come from a place of love for one another and being a champion for the people we serve and work alongside.

Innovation: We are constantly creating, developing and implementing new processes and infrastructure to increase efficiency and effectiveness.

Inclusivity: We strive to engage and serve people from diverse backgrounds and cultures through our programs, and use the inclusivity of music to bring people together.

STRATEGIC PLANNING COMMITTEE

Mitch Glazier, Chair
Chairman and Chief Executive Officer
RIAA
Washington, D.C.

Camille Cain Barnes
Owner
CCB Events
Dallas, TX

Charlie Cook
VP/Country Formats
Cumulus Media
Nashville, TN

Tim Goux
Founder/CEO
CareRise
Mandeville, LA

Kelli Haywood
Owner
KCH Entertainment
Nashville, TN

Michelle Klinger
Philanthropist
Miami, FL

Leigh Parr Malleus
Vice President of Media Marketing
Universal Music Group Nashville
Nashville, TN

Mary Mockus
Retired
Kaiser Permanente
San Francisco, CA

Diane Pearson
Senior Vice President, Entertainment Division
City National Bank
Nashville, TN

Tim Scarvey
Retired Senior Vice President
HCA
Nashville, TN

Jeff Solomon
Senior Adviser
Chasbro Investments
New York, NY

Michael Solomon
Co-founder
10x Management
New York, NY

Cathy Sullivan
Managing Partner
Baker Sullivan Hoover PLC
Nashville, TN

Lou Tedesco
Partner & CEO
American Industrial Partners
New York, NY

Audrey Weiner
President
Fund for the Aged, The New Jewish Home
New York, NY

Rick Whetsel
Vice President
G7 Marketing
Nashville, TN

Tres Williams
Entrepreneur
New York, NY

Kristine Wriding
MOC Volunteer Musician
Denver, CO

Katy Epley
Executive Vice President
Musicians On Call
Nashville, TN

Pete Griffin
President and CEO
Musicians On Call
Nashville, TN