Musicians On Call and Gibson Gives Kick Off Partnership Sharing the Healing Power of Music in Hospitals with Virtual Performance by Five-Time Latin Grammy Winner Luis Fonsi
Musicians On Call (MOC) is partnering with Gibson Gives to further MOC’s mission delivering the healing power of music nationwide. With this partnership, Gibson becomes the “Official Guitar Partner of Musicians On Call” and will support the organization through initiatives including a special monthly takeover of MOC’s Virtual Bedside Performance Program featuring Gibson sponsored artists. To launch the partnership, both organizations welcomed multi-platinum artist and five-time Latin GRAMMY winner Luis Fonsi for a special virtual performance. Patients sang and danced along as he performed their favorites including “Perfecta,” “Échame La Culpa,” “No Me Doy Por Vencido” and “Despacito.” The performance was broadcast directly to the rooms of pediatric patients at children’s hospitals across the country.
Musicians On Call and Gibson Gives are also holding an exclusive online auction featuring a selection of Gibson guitars signed by MOC artist supporters including Dierks Bentley, Eric Church, Luis Fonsi, Peter Frampton, Ingrid Michaelson, Thomas Rhett and Keith Urban. Starting December 1 fans can bid to win one of the guitars by visiting charitybuzz.com/moc.
“It is an honor for Musicians On Call to partner with such an iconic brand as Gibson Guitars and work closely with the dedicated team at Gibson Gives. They do incredible work making music accessible to new generations of musicians and music lovers,” said Musicians On Call President & CEO Pete Griffin. “We were thrilled to begin our partnership with an unforgettable virtual performance by Luis Fonsi, who brought so much joy to patients at a critical time. Proceeds from the auction and Gibson’s continued support will help Musicians On Call deliver the healing qualities of music to thousands more patients, doctors and nurses experiencing stress and isolation in the hospital.”
Gibson has been shaping sound across generations and genres through their guitars. Gibson, and its charitable arm Gibson Gives believe in the power of music, and that getting instruments into the hands of those with a desire to make music is a truly life-changing event. Gibson Gives–a 501(c)(3) committed to introduce, inspire, and amplify the power of music through guitars–believes that now more than ever we must band together to support programs for music students. Gibson Gives is committed to making the world a better place through music by creating, developing, supporting programs, and working with other non-profit organizations, in their efforts to advance youth-focused and healing music initiatives.
“Gibson Gives recognizes the power of music and we are proud to partner with Musicians On Call as they engage Gibson guitars and our artists with patients to spread that healing power,” says Dendy Jarrett, Executive Director of Gibson Gives.
You can learn more about the work of Gibson Gives at www.gibsonfoundation.org
