Musicians On Call Expands Music Pharmacy Program to Bring Music to Thousands During Pandemic
Musicians On Call announces the expansion of its Music Pharmacy program, which brings the healing power of music to patients in hospitals across the country, sponsored by Amazon Music and Bose. The expansion of the program is in an effort to bring more music to patients, families and caregivers in response to the current COVID-19 pandemic, enabling MOC to more than double the number of facilities with Music Pharmacies.
Each Music Pharmacy consists of a Fire 7 tablet, donated by Amazon, with free subscriptions to Amazon Music Unlimited and Bose noise cancelling headphones. Patients can enjoy custom-curated playlists to promote positivity and healing in the hospital environment.
In addition to a variety of Amazon Music playlists created for the Music Pharmacy program, two-time GRAMMY award nominated country music superstar and MOC volunteer, Kelsea Ballerini, hand-curated a new playlist specially for patients of the Music Pharmacy program. Patients and Amazon Music customers alike can now stream “Prescribed by Kelsea”, featuring some of her favorite songs that inspire calmness and relaxation.
“We are all living through a time when finding comfort and hope in the hospital is more important than ever. Musicians On Call’s vision is a world filled with the healing power of music and with our Music Pharmacies we can bring a welcome relief to patients and caregivers who are feeling isolated right now,” said Musicians On Call President & CEO Pete Griffin. “Thanks to the incredible generosity of Amazon Music and Bose, and artist partners like Kelsea Ballerini, we can share the healing benefits of music with more patients at this critical time. Their generosity is enabling us to grow our Music Pharmacy program at a time when our signature in-person Bedside Performance Program is not possible.”
“We are so inspired by Musicians On Call’s incredible mission to bring the emotional power of music to hospital patients,” stated Steve Boom, VP of Amazon Music. “We hope our donation can bring some sense of comfort to patients in hospitals who need it most during this critical time.”
“We’re honored to work with Musicians On Call,” said Pat LaCroix, Global Director, Demand Generation at Bose. “Our headphones can help provide patients with access to music, entertainment, and even a little quiet, during a time when they need it most.”
Additionally, MOC has expanded its Virtual Bedside Performance Program with live-streamed performances for pediatric patients and homebound seniors. Through the Virtual Bedside Performance Program, MOC Volunteer Musicians perform remotely for patients via live broadcasts through hospital closed-circuit TVs and in-home services, allowing MOC to reach vulnerable populations like children and seniors.
For more than 20 years MOC has used music to promote and complement the healing process through programs including the Bedside Performance Program, Virtual Bedside Performance Program and Music Pharmacy program. As the nation’s leading provider of live music in hospitals, MOC’s Bedside Performance Program and Virtual Program have reached more than 800,000 individuals and there are hospitals in all 50 states that share Music Pharmacies with their patients.
Hospitals that are interested in receiving a Music Pharmacy can apply at https://www.musiciansoncall.org/musicpharmacy/