For the past five years, leading business media brand Fast Company has recognized products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet through its World Changing Ideas Awards. This year, the magazine’s editors and reporters could not ignore the profound impact MOC’s Virtual Bedside Performance Program has had on the patients and caregivers who experienced the joys of live music during the pandemic. For that reason, MOC’s virtual program was selected as a top 10 program among business organizations worldwide in the Enduring Impact: 15+ Years in Business category for the 2021 awards program.
“At a time when the need for the relief of live music in hospitals was at its greatest, MOC was able to expand our virtual program and deliver music directly to the most people we ever have in a single year. It’s an honor to have the work of our 17-person nonprofit recognized alongside massive global businesses for innovation as we collectively work to improve the world we live in,” said Musicians On Call President & CEO Pete Griffin. “This is only the beginning of our efforts to use technology to allow us to reach more people and we’re excited to continue creating innovative ways for patients, families and caregivers to receive the healing power of music.”
“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” said Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”
MOC was chosen from a record 3,000+ entries from around the world and appears in Fast Company’s Summer 2021 issue, on newsstands now.