Case Study: Southwest Airlines
As part of the 10th Anniversary of the Southwest Airlines Medical Transportation Grant Program (MTGP), where they provide complimentary, roundtrip tickets to nonprofit hospitals and medical transportation organizations, Southwest Airlines and Musicians On Call brought recording artists, Brooke Eden, Judah and the Lion, and Nils Lofgren, to perform for patients in need through its Bedside Performance Program.
In addition to these performances, Southwest also helped Musicians On Call celebrate the launch of San Jose programming with Filmore. As a part of the celebration, he performed as part of the “Live at 35” initiative, a concert in the air on his way to California, and later in patients’ rooms at Good Samaritan Hospital.
Southwest also joined Musicians On Call to bring music to the Southwest Porch at Bryant Park through Musicians On Call’s Volunteer Spotlight Concert. With the help of Musicians On Call Volunteer Musicians Ashley King, Dan Rauchwerk and Alexis Babini, guests were treated to special performances of their favorite cover songs to sing for patients in hospitals and a few original tunes.
Volunteer Guides Suzanne Arrabito and Sandy Lyon also shared touching testimonials about their inspiring experience volunteering with the organization. Musicians On Call co-founder, Michael Solomon, was on hand to deliver a commemorative plaque to Tena Griffith, Southwest Airlines Community Relations, thanking Southwest Airlines for its support of Musicians On Call programs in 2017.